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</> What we build

Six practices.
One team.

Most engagements use three or four of these at once — that is usually the point. The value is rarely in one discipline; it is in the joins between them.

01

Custom Software

Products built around your workflow, not bent to fit a platform.

Web and mobile applications engineered for the way your business actually operates. We start from the workflow and the constraint, not the framework — then build something your team can extend without us.

  • Product discovery & scoping
  • Web applications (React, TypeScript)
  • Native & cross-platform mobile
  • Design systems & component libraries
  • API design & documentation
  • Accessibility & performance budgets

TypicallyA first usable release in 6–10 weeks, then fortnightly increments.

02

Cloud & Platform

Infrastructure that scales without surprising your finance team.

Architecture, migration and cost discipline on AWS, Azure and GCP. We build the boring, dependable layer: reproducible environments, sane deploys, and a bill you can predict a quarter out.

  • Cloud architecture & landing zones
  • Lift-and-shift or re-platform migration
  • Infrastructure as code (Terraform)
  • Kubernetes & container platforms
  • CI/CD pipelines & release automation
  • FinOps: cost modelling & rightsizing

Typically30–55% lower run cost after the first optimisation pass.

03

Data & Analytics

One version of the number, available when the decision is made.

Pipelines, warehouses and reporting people actually trust. We fix the definitions before the dashboards — because a beautiful chart on contested data is worse than no chart at all.

  • Data warehouse & lakehouse design
  • ETL / ELT pipelines and orchestration
  • Semantic layer & metric definitions
  • Executive and operational dashboards
  • Data quality tests & observability
  • Migration off spreadsheet reporting

TypicallyMonth-end reporting drops from days to minutes.

04

AI & Automation

Models wired into real operations, with guardrails.

We treat AI as an engineering problem: clear task, measurable baseline, evaluation harness, and a human in the loop where the cost of being wrong is real. No demos that fall over in production.

  • Use-case triage & feasibility
  • RAG and document intelligence
  • Agentic workflows & tool use
  • Evaluation harnesses & regression sets
  • Guardrails, audit trails, PII handling
  • Back-office process automation

TypicallyOne narrow, high-volume task automated first — then the next.

05

Systems Integration

CRMs, ERPs, POS and third-party APIs made to speak one language.

This is the dot-connecting work, done properly. Event-driven where it should be, batch where that is honest, idempotent everywhere — with reconciliation so you can prove the two systems agree.

  • Integration architecture & event design
  • CRM / marketing platforms (HubSpot, Salesforce)
  • ERP, POS, billing & payments
  • Middleware, queues and webhooks
  • Legacy wrapping via API façades
  • Reconciliation & error-handling design

TypicallyEleven disconnected systems onto one spine, without a big-bang cutover.

06

Security & Reliability

The unglamorous work that stops outages before anyone notices.

Audits, hardening and observability. We make failure visible and recovery rehearsed, so the first person to know about a problem is you and not your customer.

  • Security review & threat modelling
  • Identity, access & secrets management
  • Observability: logs, metrics, traces
  • SLOs, alerting and on-call design
  • Backup, restore & DR rehearsal
  • Compliance readiness support

Typically99.95%+ availability with alerting that pages a human only when it should.

Stack

Boring tools,
chosen on purpose.

We pick technology you can hire for and we can hand over. Novelty is a cost, and someone always pays it later.

  • Product

    Web & mobile

    TypeScript · React · Next.js · React Native · Node · Tailwind

  • Backend

    Services & APIs

    Node · Python · Go · Postgres · Redis · GraphQL · REST · gRPC

  • Cloud

    Platform & delivery

    AWS · Azure · GCP · Kubernetes · Terraform · GitHub Actions

  • Data

    Warehouse & pipelines

    Snowflake · BigQuery · dbt · Airflow · Kafka · Metabase

  • AI

    Models & evaluation

    OpenAI · Anthropic · open-weight models · vector stores · eval harnesses

  • Business

    Systems we integrate

    HubSpot · Salesforce · NetSuite · Stripe · POS & booking platforms

Not sure which
of these you need?

That is a normal place to start. Describe the symptom and we will tell you which practice it actually belongs to.

Book a discovery session contact@pinnaclecodelabs.com