Multi-location operator
POS, bookings and CRM on one data spine
- Reporting cycle
- 4 days → 20 min
- Systems integrated
- 7
- Manual reconciliation
- −90%
- Engagement
- 5 months
Context
A venue business running dozens of sites, each with a point-of-sale system, a booking flow, a waiver platform and a marketing stack — all bought separately, all correct in isolation.
The disconnect
Finance rebuilt the same numbers by hand every month because no two systems agreed on what a booking was. Marketing could not see who actually turned up. Nobody trusted the dashboard, so decisions waited for the spreadsheet.
What we built
A canonical event model and an integration spine: POS, bookings, waivers and CRM publishing to one warehouse, with reconciliation reports that prove the totals match. Financial reporting and the booking application were rebuilt on top of it.
Result
Month-end reporting lands each morning instead of four days later. The booking flow finally reflects reality, and the marketing team works from the same numbers as finance.